Operations × CX intelligence
Two AI engines. One customer experience — find the cause, route the fix, hear every voice.
A delivery that arrived 22 minutes late is traced backward through Dispatch to its root cause at the Pack stage in Riyadh, and the fix is routed to the branch owner.
National scale
Tracer follows each order across the Kingdom and each conversation across your contact centre, then walks every breach back to the branch that caused it — live, not in a monthly report.
A map of Saudi Arabia with delivery routes between Riyadh, Jeddah, Dammam and other hubs. One late route turns red, is traced back along its path, and the originating branch lights amber with its root cause.
The cost of guessing
When an order runs late, the last team to touch it takes the blame while the real bottleneck keeps leaking revenue. When service slips, you hear about it from a 5% manual sample — long after the customer already decided to leave.
Late orders blamed on the wrong team — the real delay started upstream.
95% of conversations never reviewed — risks and churn signals go unseen.
KPIs drop and no one can explain why fast enough to act.
Inside the product
01Operational Intelligence
02Cockpit
03QA AI
Inside the product
01Operational Intelligence
02Cockpit
03QA AI
Delivery root-cause investigator
Traces every delivery and operational breakdown to its true root cause — stage, branch, driver, zone — and routes the fix to the owner who can solve it. Outcomes: fewer late deliveries, lower churn, protected revenue.
A late order is traced to its root cause; the Ops team logs the reason, and when it recurs it escalates to Tuning & Actions with the fix routed to the owner.
Incoming
100% of conversations auto-scored & tagged
Every conversation is auto-scored and tagged; sentiment shifts are caught and coverage reaches 100% — not a 5% sample.
Voice of the customer, automated
Listens to 100% of customer conversations (not a 5% sample): voice of the customer, sentiment & mood-shift, auto-tagged touchpoints, live QA KPIs — turning operational and service insights into action and making CS a strategic function.
How it works
Import orders and conversations or stream them live. No rebuild, no rip-and-replace.
One engine walks each breach back to its source; the other scores and reads every conversation.
The fix routes to the right owner and the right agent gets coached — then Tracer verifies it landed.
What teams see
See it run
The Operational Intelligence film — one late order, traced to its root, start to finish.
Tenant isolation at the database
Row-level security is the boundary between companies — not application code.
Role-based access
Super-admin, admin, regional, branch and supervisor — each sees only their slice.
Designed around Saudi PDPL
Personal data stays in your systems; nothing is fabricated or scraped.
Arabic first, English too
Dialect-aware transcription, bilingual UI, full right-to-left.
Connects to what you run
Import or stream orders and conversations — no rip-and-replace.
Book a 30-minute demo and watch Tracer trace one of your own late deliveries — and score one of your own calls — live.